Introduction to Business Management

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Curriculum

8 Chapters · 80 Lessons

  1. 1

    Introduction to Business Management

    1. (Included in full purchase)

      What is Management?

    2. (Included in full purchase)

      What are Resources?

    3. (Included in full purchase)

      Qualities of an Effective Manager

    4. (Included in full purchase)

      What is a Business?

    5. (Included in full purchase)

      Advantages of owning a business

    6. (Included in full purchase)

      Challenges of owning a business

    7. (Included in full purchase)

      Impact of Businesses on Community and the Economy

    8. (Included in full purchase)

      What is Business Environment?

    9. (Included in full purchase)

      Difference between a Customer, Client & Consumer

    10. (Included in full purchase)

      Types of Business - by Formation (Sole traders, Partnership, Ltd, CIC)

    11. (Included in full purchase)

      Types of Sectors - by Sector (Private, Public, NGOs)

    12. (Included in full purchase)

      Types of business by Economic Activity

    13. (Included in full purchase)

      How do Businesses add Value to the Economy

    14. (Included in full purchase)

      What is Quality?

    15. (Included in full purchase)

      Types of markets (Level of Competition)

  2. 2

    Marketing

    1. (Included in full purchase)

      The Marketing Environment

    2. (Included in full purchase)

      Marketing Mix / 4 Ps of Marketing

    3. (Included in full purchase)

      Functions of Marketing Department

    4. (Included in full purchase)

      What is Price? How to calculate Price of a Product?

    5. (Included in full purchase)

      What are the different Pricing Strategies?

    6. (Included in full purchase)

      New Product Pricing Strategies (market skimming, market penetration pricing)

    7. (Included in full purchase)

      Loss Leader Pricing Strategy

    8. (Included in full purchase)

      Porter’s 5 Forces

    9. (Included in full purchase)

      SWOT Analysis

    10. (Included in full purchase)

      PESTLE Analysis

    11. (Included in full purchase)

      What is a Brand? and Importance of using Slogans

    12. (Included in full purchase)

      Communication Mix? (Marketing)

    13. (Included in full purchase)

      Communication Channels?

    14. (Included in full purchase)

      What is CTR (Click through rate)

    15. (Included in full purchase)

      Understanding Market Research

    16. (Included in full purchase)

      Primary and Secondary Research

    17. (Included in full purchase)

      Qualitative and Quantitative Research

    18. (Included in full purchase)

      A Case study - Apple's Marketing Environment

    19. (Included in full purchase)

      Elasticity of Demand - Elastic and Inelastic Products

    20. (Included in full purchase)

      Practical Activity - Marketing Mix for a New Product

  3. 3

    Leadership and Management

    1. (Included in full purchase)

      Core Aspects / qualities of Leadership

    2. (Included in full purchase)

      Defining Management and Leadership

    3. (Included in full purchase)

      Types of Management Styles

    4. (Included in full purchase)

      Differences between Leaders and Managers

    5. (Included in full purchase)

      Leadership Theories

    6. (Included in full purchase)

      Management Roles (Henry Mintzberg)

    7. (Included in full purchase)

      Why cannot all managers lead?

    8. (Included in full purchase)

      Management Styles (Blake and Mounton's model)

    9. (Included in full purchase)

      Are leaders born or made?

    10. (Included in full purchase)

      How do we develop Leadership Skills

    11. (Included in full purchase)

      Great Man Theory (of Leadership)

    12. (Included in full purchase)

      Traits Theory of Leadership

    13. (Included in full purchase)

      Leadership in the 21st century

    14. (Included in full purchase)

      Habits of Highly Successful People (Stephen R. Covey)

  4. 4

    Human Resources Management

    1. (Included in full purchase)

      Role of HR Department

    2. (Included in full purchase)

      Characteristics of HRM

    3. (Included in full purchase)

      Hard HRM vs Soft HRM

    4. (Included in full purchase)

      How has HR changed during previous century? (over 50 years)

    5. (Included in full purchase)

      Different Types of Organizational Structures

    6. (Included in full purchase)

      What does Automation mean for Employees and HR

    7. (Included in full purchase)

      Presentation Skills in HR

    8. (Included in full purchase)

      Data Analysis, HRIS, Reporting

  5. 5

    Corporate Social Responsibility

    1. (Included in full purchase)

      Corporate Social Responsibility, definition

    2. (Included in full purchase)

      Core Principles of CSR

    3. (Included in full purchase)

      Four Dimensions of CSR

    4. (Included in full purchase)

      Case against CSR

    5. (Included in full purchase)

      Benefits of CSR for a business

    6. (Included in full purchase)

      Real world examples of successful CSR (Case Studies: Tesla & Unilever)

    7. (Included in full purchase)

      Designing a CSR Checklist for your business

    8. (Included in full purchase)

      CSR Impact on Developing Countries

  6. 6

    Entrepreneurship

    1. (Included in full purchase)

      Defining Entrepreneurship

    2. (Included in full purchase)

      Characteristics of Entrepreneurs

    3. (Included in full purchase)

      How to Start a Small Business?

    4. (Included in full purchase)

      Importance of Small Businesses in the Economy

    5. (Included in full purchase)

      What is competition and is it good?

  7. 7

    Motivation

    1. (Included in full purchase)

      Understanding Motivation and its impact on businesses

    2. (Included in full purchase)

      Different Types of Motivation

    3. (Included in full purchase)

      What motivates employees to be productive

    4. (Included in full purchase)

      Reasons why employees leave their jobs

    5. (Included in full purchase)

      Theories of Motivation

    6. (Included in full purchase)

      Advantages of Motivated Employees

    7. (Included in full purchase)

      Checklist for Employee Motivation

    8. (Included in full purchase)

      Motivational Quotes

  8. 8

    Globalisation

    1. (Included in full purchase)

      Understanding Globalization (definitions)

    2. (Included in full purchase)

      Globalization - Its Criticism